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Kellys Blue Book

AAACOM

Kelly Blue Book
aka Kellybluebook, Kellys Blue Book, Kellysbluebook

is the most trusted vehicle information resource by both consumers and the auto industry.

The company provides research tools and up-to-date pricing on thousands of new and used vehicles, including the company's New Car Blue Book Value, which reveals what a new car is actually selling for. Since 1926, car buyers and sellers have relied upon Kelley Blue Book for authoritative and unbiased information to make well-informed automotive decisions.

Kelley Blue Book (KBB), headquartered in Irvine, California, is the United States's largest appraiser of automobiles. The company has become so identified with its services that the trademarked terms blue book and blue book value has become synonymous with a car's market value.

The company quotes market value prices for new and used automobiles of all types, as well as RVs, mobile homes, motorcycles, snowmobiles, and personal watercrafts. For new automobiles, KBB provides information about a make's MSRP, dealer invoice price, and expected retail price. For used cars KBB provides retail value, trade-in value, and private party price.

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Trademark issues
While published price guidebooks or "blue books," as the term is generically used, exist for everything from coins to guitars, the success of the Kelley Blue Book brand of automobile values has led to the term blue book and blue book value in the automotive context evolving from a generic term to a term associated specifically with the Kelley Blue Book company's products. Car Auctions

The trademark "Blue Book" has now become a registered trademark of the Kelley Blue Book company in the United States and Canada. Automobile values are published and available free of charge to the public on Kelley Blue Book's leading automotive information Web site, www.kbb.com.

The company does not condone generic uses of its trademarks and regularly takes steps to enforce its trademark rights so that the company does not lose its trademark rights by having the terms become a genericized trademark or fall into the public domain. Source: Legal Department, Kelley Blue Book Co., Inc.